[Top 5] Neuromarketing Techniques For Marketers - upposting

Top 5 Best Neuromarketing Techniques For Marketers - upposting

5 Neuromarketing Techniques - Every Marketer Has To Know.

More and more companies that specialize in marketing are turning to the brain and applying neuromarketing techniques to get you to buy more drunk, so are these companies turning to the neurosciences to better target you as a consumer.

 the brain speaking of taking over the world brands they're designed to represent a product and that could be a tangible good or service or even a person the most iconic of which is known the world.

over brands aren't a global phenomenon because they represent the best possible product available out of all possible options but due to some very clever marketing or neuromarketing technique.

Technique No 1:-

Neuromarketing Technique 1

 now the marketing of today has increasingly looked to the behavioral sciences to take advantage of our brains and behaviors to get people to purchase products, for a long while it was assumed that consumers were rational actors that they made informed decisions about their purchases and were loyal to brands based on quality.

however, as anyone who has watched their tiny apartment get taken over by knickknacks can attest to the idea of consumers as rational choice makers is nothing more than a cute idea up which is now perpetuated to help justify terrible spending habits because at that time

if we are deciding using rationality on which brands to follow on social media as a sign of brand loyalty then how are we making these decisions neuroscientists do marketers have been asking the same question for years neuroscientists desire to understand the neural mechanisms behind choice and decision making marketers desire to understand how to tap into decision and choice making to tailor adverts for consumers, neuromarketing.

combining the two fields can lead to a cause and effect process where marketers can tap into the neural mechanisms underlying choice and decision making to target certain people for use of neuromarketing techniques for product consumption.

Neuro marketers investigate three primary areas that appear to influence.

1.  consumer behavior branding
2.  product presentation
3.  and unsurprisingly pricing essentially brands are the story behind the product marketers 

Technique No 2:-

Neuromarketing Technique 2 

understand the importance of evoking emotions regarding brands, this may be why advertisements are designed to evoke emotions for better or for worse such as advertisements telling you that it's okay to be yourself and while you're at it go and grab one of our burgers according to researchers more popular and well-known brands are still consistent in the cultural mind.

 that when people encounter them these brands should activate the same neural patterns across most members of society meaning that they should activate the same neural pathways researchers have also discovered that luxury brands activate brain mechanisms responsible for emotion attention and motivation compared to their nonluxury counterparts, further, this phenomenon is enhanced when in the presence of another individual indicating a significant social component, perhaps this is why word of mouth is such a powerful tool. 

Technique No 3:-

Neuromarketing Technique 3

Another interesting aspect about brands is their ability to activate not only the emotional and attentional centers in the brain but also their ability to activate the part of the brain responsible for survival and a sense of self these findings have led some marketers to suggest how to better create brands, first focus on what consumers will get from the product it's one of the important neuromarketing technique.

  when people were going through areal wold situation they noticed a real gap between understanding brain areas and neuronal functioning and how that may apply to how we behave and why we think the way that we do so we don't just focus on the brain and what behaviors certain areas may be related to but we attempt to make it more applicable these neuromarketing techniques.

I've mentioned have been employed in marketing before the emergence of neuromarketing what brain research has been able to do is support the use of these already existing neuromarketing techniques, that aren't limited to branding but extend to packaging and pricing as well both the witched happen to already discuss areas in the brain.

 in much of the same way by evoking emotions focusing on a sense of identity and helping rationalize impulsive decision-making behaviors.

 

Technique No 4:-

Neuromarketing Technique 4

 Define their fears now along with their desires for achieving that goal, there are also fears in not achieving that goal so of course, you want to look at you know the brighter picture and what life looks like at the end of the rainbow.

but it doesn't always end that way and that is the fear that lives inside the consumer that is the fear that lives inside your audience and you know they will associate some images and some ideas with that fear and not overcoming those challenges.

 so you really need to understand what those fears are how is that going to impact them living with those fears on a day-to-day basis how is that going to affect them if those fears are realized both immediately and in bigger pictures so know what those fears are now.

 I'm not talking about scaremongering here you know there are businesses and marketing strategies out there that use fear-mongering to scare people into doing something,

                        I'm not talking about that I'm just talking about really understanding what they're going through in trying to achieve their goals.

there is a fear that lives inside them along with those desires and when you understand Neuromarketing that fears you can use that to resonate with them.

 

Technique No 5:-

Neuromarketing Technique 5

 Leverage story, now story is a really really effective way to inject emotion into your messaging and into your brand.

we gravitate towards story because it's in our DNA it's how we've passed you know information on from generation to generation for literally millions of years so we naturally gravitate towards story and if you're able to use a story if you're able to leverage storytelling within your messaging that is a great way to inject that emotion,

                                       that's a great way to inject that empathy and that understanding of the journey that they're on and if you do that effectively they will gravitate towards what you have to say.

 

And Importantly vulnerability now this tends to be kept for personal brands certainly with the experiences that I've had it's leveraged mostly within personal brands because there is a person behind this actual brand and that person is real and that person has vulnerabilities. 

caution:

now, this leads me to a cautionary note, first, our brains are the least understood organ of the body thus any discoveries made in neural marketing can't be considered absolute therefore responsible researchers will always be cautious in their interpretations of the second marketing ethic.

watchdogs may consider the use of neuroscience and marketing as a potential Avenue for consumer manipulation this is a valid concern when science is viewed as a capital venture to use neuromarketing technique.

 It may be right for abuse as an example consider this:

 Obesity leads to various ailments placing people at risk for diseases and illnesses such as diabetes and certain kinds of cancer poor diets can lead to obesity if adverts using the power of science are capable of manipulating consumers into consuming products they otherwise wouldn't have consumed such as products high in sugars and fats this may lead to higher levels of obesity.

 thus creating a public health crisis so what are the responsibilities of neuro marketers in assuring the health and safety of the public the use of neuroscience and neuromarketing technique to create capital at the expense of the people can damage the much-needed trust between the public and scientists.

conclusion:

 thus until those trained and ethical neuroscience are integrated into the field of neuromarketing particularly within the private sector I'm inclined to defer to caution and believe that neuroscience designed to manipulate consumption behaviors shouldn't be done at all do you agree or disagree comment below if you liked.