What is content marketing In digital marketing?
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What is content marketing in digital marketing? |
Content marketing is blogs, its ebooks it's a podcast, its videos, it's anything that you can realistically consume.
On a more kind of philosophical level what it really comes down to is providing free or additional value to your target users or the users that you already have. One of my favorite examples of content marketing is an infographic that's because it combines...
- Text.
- Visuals.
- To create a story.
- To tell a story.
For example, if you post an infographic on social media or send out an email blast and that goes viral then there's just so many more ways that you can generate...
- More blog views,
- Landing page views
- And anything like that to establish more credibility,
- Expertise,
- Thought leadership and ultimately leads and sales.
I think that content does three important primarily things.
- It provides information, It provides inspiration,
- And it is entertaining and there's always going to be overlap.
Each of those plays a very important role in helping somebody solve one of these individual pain points that contribute to the overall problem that the product actually solves.
If it's new information, perhaps it's providing a piece of new information a new piece of data that allows them to make an informed decision.
Perhaps that informed decision is purchasing the product itself. if it's an inspiration, maybe it's showing them what they can accomplish when they actually address that pain with that new information/And of course, it has to be entertaining because our eyeballs are distracted by our brains and distracted all over the place and we need something that's gonna keep our eyes glued.
A lot many people think that, "Ok, I'm going to put this blog or video, post and etc out there super high-quality it's this great story, it's great information and then people going to find it on the internet!" It doesn't quite works that way.
You have to allow for people to share, you have distributed it on social media or on other distribution platforms and there is a number to choose from, both paid and organic.
So, you need to make sure that the content is being distributed in a way that people can find it.
Whatever you're using your content for it's important to know how it's working and why it's working.
If you're looking at bounce rate you're looking at traffic or whatever it is that's gonna be a very different kind of measurement than if you're trying to measure for retention and how your existing users are engaged with the content that you already have.
I have explained to you what is content marketing is above the paragraph.
But to do content marketing in a better way it is very important to apply some strategies to get better results.
A lot of people fail in content marketing because they don't make a well-thought-out strategy Many small business marketers use content marketing but a very small percentage of them achieve success.
- Content marketing can be profitable only when you create purposeful content.
- We have to analyze the effectiveness of our previous content marketing activities
- Like what type of content inspires people to watch or read our content.
- And what inspires them to share it on social media
- And what inspires them to comment or discuss that content.
- Consumer behavior keeps changing with time
- And with that, the content marketing trends also change.
New tools and tactics are also introduced with that so that you keep creating better content for your audience.
So let me tell you 7 content marketing tips which you can use these days.
1. Creating Optimized content
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| Try to create optimized content. |
Content should be made in such a way that it reaches its largest audience. Few things which you can do to optimize is like you can create a list of hashtags that are being used on social media By this you will be able to generate ideas for creating optimized content for your target audience.
Social media has become a famous and good source of information for users.
2. Enhancing the content distribution strategy
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| Enhance strategy |
Once you publish the content online, then the next step is to make an effective distribution strategy to increase the visibility of the content.
- LinkedIn,
- Facebook,
- Twitter,
- Instagram and
Are considered to be effective channels to grab the attention of the consumers.
You can make use of trending hashtags in your posts. The next step is to the analysis of social media metrics like
- Unique visitors
- Views
- Likes and
- Engagement rate
3. Emphasizing creating video content
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| Create video content |
A lot of us are more attracted to videos compared to links Office goers and students prefer to watch videos more instead of reading.
Because watching videos is convenient for them. In videos, you can explain and make understand your products and services better. A big percentage of people tell that they have discovered new brands through youtube.
To make videos faster and good you can use some do-it-yourself tools available easily.
4. Always prefer quality over quantity
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| Quality control |
The quality of the content is more needed and important than the quantity of the content. There is a lot of content created daily in the digital world, but users only like to see good authentic content.
See to it that what uniqueness you can put in your content so that the user will be compelled to see your content. Publish your content consistently and create a buzz for your brand.
But don't lose focus on the quality of the content. Don't compromise on the quality.
5. Creating eye-catching visuals
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| Use attractive visuals, images. |
In content, marketing visuals are very important. It can show the message of your brand along with the content.
A lot of times creative and interactive images perform better than words According to one survey internet users spend around 2 hours, 22 minutes on...
- Social networking sites
- Messaging platforms
- On the internet
So when a user is browsing and he/she sees an attractive image then they will be attracted to click it.
You can use a lot of good infographics to make good and unique content. This will provide a lot of information about your content, to the user without spending much time.
Infographics are data or knowledge which is shown with the help of graphics.
6. Podcasting
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| Podcasts |
Podcasts are a series of digital /electronic audio files that the users listen to. Many people listen to podcasts. Because of this, they can get a lot of information without watching the videos. Podcasts can be relevant to any and many topics like...
- Motivation
- Business
- Self-help
There has been an increasing number of podcast listeners in the past few years. In the coming years, this could increase even more It is estimated that by 2021 there could be 115 million podcast listeners.
7. Metrics and data analytics
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| Data analysis |
- Analyze the data
- Social shares
- Likes
- Pageviews
- And visitors
These metrics show you how your content marketing campaign is performing.
These metrics show you how much interest your customers have in your brand. You will also come to know about the conversion rate from visitors to customers and how close are you to your marketing goals.
You should review your analytics every month so that you know which type of content is getting more engagement If your content is...
- Creative Interesting,
- Informative
- And aesthetically appealing
Then it will keep bringing your target audience back to your website.
Conclusion
If marketers are defining their content success metrics, their KPIs in a more specific way then they'll be able to actually measure the kind of success that they're looking for.
(Content is king)
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